To Make A Tree by Fabio Novembre

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The city of Milan and designer Fabio Novembre have created an oasis in the middle of the city by using Fiat 500C’s as tree planters…

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The planters are 1:1 scale cars made of fibreglass that contain trees which are then “parked” along Milan’s fashionable via Montenapoleone.

From the organizers:

Until September 30th, the street par excellence of Milan’s fashion hub will host the initiative “Per fare un albero” (“To make a tree”), the result of an idea of the Municipality of Milan – Department for Design, Events and Fashion in collaboration with Fiat Automobiles.

Twenty fibreglass structures in the shape of the Fiat 500C, created by the designer Fabio Novembre in a 1:1 scale, containing trees of different shapes and sizes will, in fact, be positioned in via Montenapoleone to colour and make the summer more liveable in the Lombardy capital.

After via Montenapoleone, the unique creations of “Per fare un albero” will be transferred to other areas in the city, in order to keep it alive during the remaining months of the year.

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original link by mocoloco

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  1. Elisabeth

    A video dedicated to the Via Montenapoleone’s moveable trees; here the link

    http://www.viamontenapoleone.org/eng/latest_news.php?id=116




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