Video: Samsung’s extraordinary i900 Omnia unboxing

— go ahead, press the red button

Yeah, we know that the video posted after the break is a corporate promotion loosed onto the Internets in hopes of going viral. But damn if this Samsung Omnia (i900) unboxing doesn’t match our vision of how these oft tiresome rituals should be. What started a few years back as a cultural goof to poke fun at eager fanboy fanaticism has now become an integral part of a product’s launch identity. But this, this is the future.

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