Mercedes LED Floor on Frankfurt Autoshow 2007

If there was any doubt about the theme of Frankfurt 2007, it was vividly dispelled by Mercedes-Benz’s extravagant, Cirque du Soleil-esque floor show of twirling trees, dancing flowers and giant birds, emphasizing the firm’s commitment to eco-friendly, sustainable mobility.

The product that was used at Frankfurt on the Mercedes stand was the Barco MiSTRIP:

Barco Mistrip

MiSTRIP, Barco’s new creative pixel strip, sets a new standard for LED display technology in a wide variety of applications. From large free-form video displays to architectural visual design.

High brightness and tight pixel pitch in a slim, lightweight yet rugged package make MiSTRIP a true all-round performer. The possibilities with this innovative product include not only stunningly bright video displays of any size, shape or form but also lighting-type effects, all in one package.

MiSTRIP is also ideal for integration into stage sets, exhibition booths and interior as well as exterior architectural usage. IP65 protection rating and wide operating temperature range enable outdoor usage in any weather conditions. The built-in mounting track and smart cabling solutions make assembly of even very large systems fast and easy.

Barco MiSTRIP page

Mercedes 2

Oh, and there were some new cars on hand, too — 19 of them, in fact — which Daimler chief Dieter Zetsche called “True Blue Solutions” to the seemingly contradictory goal of melding driving pleasure with social responsibility.


At the end of the presentation, the floor of the grandiose stand was cheek to jowl with new cars bursting with innovative technology, an impressive demonstration that Mercedes is leaving no stone unturned in its quest for sustainable mobility.


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