Guerrilla Store by COMME des GARÇONS
Comme des Garçons opened the first of their ‘Guerilla’ stores in 2004 in Berlin. The Guerilla store’s aim is to only be open for 1 year and to spend a minimal amount of money on the interiors. The stores are also to be located away from fashionable hubs and districts of a city. Comme des Garçons Guerilla stores have been opened (and subsequently closed) in Reykjavik, Warsaw, Helsinki, Stockholm and Athens amongst others with more to open in the future.
2005 saw the opening of Dover Street Market (DSM) in London. A multilevel store conceptualised by Rei Kawakubo. As well as selling Comme Des Garçons lines, other designers are personally invited by Rei to open a section of the store and design it in any way they wish while often selling limited edition pieces made only for DSM.
The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme des Garçons became successful in Japan throughout the 1970s and a men’s line was added in 1978. 1981 saw Comme des Garçons’s debut show in Paris which created a storm of controversy for its predominate use of black and distressed fabrics. Throughout the 1980s, Comme des Garçons’s clothes were often monochromatic, asymmetrical and draped over the body. Tears, holes and frayed edges were also a feature. Comme des Garçons (along with Yohji Yamamoto and Issey Miyake ) attacked established notions that clothing had to be sexy, colourful and beautiful. Throughout the remainder of the 1980s Comme Des Garçons collections incorporated more colour and fabrics.
After the Paris debut, Comme des Garçons had an exhibition at the Centre Georges Pompidou in Paris in the mid 1980s consisting of photographs taken by Peter Lindbergh. 2006 saw an exhibition in Shibuya, Tokyo of Comme Des Garçons advertising and graphic design.