Burn Black Box for Coca Cola by Storeage

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Burning the Midnight Flame

Enormous, enigmatic black cubes are appearing in metropolitan cities. Visitors to the cubes are immersed in a nocturnal experience of light and sound. This is the world of Burn, an energy drink developed by Coca Cola. The concept for Burn Black Box and 24/7 Night is work of Dutch design agency Store-Age.

Inside the inscrutable Black Box, Burn interacts with clients and consumers. The cubes are as cryptic, surprising, exciting and intensely stimulating as the nightclub energized by Burn.

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Burn Black Box is a dismountable, 5-cubic meters structure made from steel panels clad in matte-black vinyl on the outside and black mirrors and LEDs on the inside.

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Inside it’s midnight 24 hours a day. A rousing beat fills the interior. Sensors respond to your presence with a pattern of flickering LEDs on the wall. Moving your body to the music increases the intensity and resolution of lighting and visuals.

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