Burn Black Box for Coca Cola by Storeage
Burning the Midnight Flame
Enormous, enigmatic black cubes are appearing in metropolitan cities. Visitors to the cubes are immersed in a nocturnal experience of light and sound. This is the world of Burn, an energy drink developed by Coca Cola. The concept for Burn Black Box and 24/7 Night is work of Dutch design agency Store-Age.
Inside the inscrutable Black Box, Burn interacts with clients and consumers. The cubes are as cryptic, surprising, exciting and intensely stimulating as the nightclub energized by Burn.
Burn Black Box is a dismountable, 5-cubic meters structure made from steel panels clad in matte-black vinyl on the outside and black mirrors and LEDs on the inside.
Inside it’s midnight 24 hours a day. A rousing beat fills the interior. Sensors respond to your presence with a pattern of flickering LEDs on the wall. Moving your body to the music increases the intensity and resolution of lighting and visuals.