Virgin Atlantic Heathrow Clubhouse by Softroom

Virgin Atlantic Heathrow Clubhouse

Leisure or Entertainment Venue of the Year: Virgin Atlantic Heathrow Clubhouse by Virgin Atlantic In House Design Team with Softroom

While eschewing overt branding, the Clubhouse environment successfully embodies the Virgin Atlantic brand values, particularly by being innovative and fun.
Reading as a split-level ‘landscape’ with a series of ‘landmarks’ and ‘vistas’, the space is kept as open as possible to maximise the sense of scale, with furniture, level changes and architectural interventions identifying the different areas.
The layout encourages passengers to stroll and explore their surroundings, echoing the patterns of movement of the aircraft on the ground and in the sky around the airport.

Softroom Webpage


  1. Softroom discuss this design in a video presentation as part of the Virgin Red Hot Design talks series. It is available to watch or download at:

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