Archive for July 27th, 2009
As the only automaker in the luxury class that utilizes a master design firm – legendary Pininfarina – Maserati has found there is an affinity between its brand and those who appreciate fine design.
Earlier this year, Maserati and Architectural Digest magazine together invited individuals who appreciate fine design in general and cars in particular to join in a competition titled “Design Driven.”
Two categories – Existing and Concept – asked entrants to submit a garage design that included a noted architectural element, uniqueness and individuality, while providing a complementary environment for a Maserati car. Approximately 125 entrants sent in text, images and illustrations through an online portal, with more than 18,000 visitors enjoying the site.
Winners include Holger Shubert’s existing Los Angeles garage, as well as the design of Chris Altman, of Stubbs Muldrow Herin Architects of South Carolina, in the concept category. All entries can be viewed at http://www.DesignDriven.us.
“Our goal has been to open a conversation with those who place a premium on design and expose them to the unique qualities of Maserati,” commented Mark McNabb, President and CEO of Maserati North America.
The Category Winners are:
Existing Garage Category Winner – Holger Schubert of Los Angeles, California
Holger Schubert’s garage was designed with two main objectives in mind: to create a pure and restrained minimalist environment that allows one to focus on the car as a piece of art, and to create the ultimate experience for the driver to arrive at home. The gallery-like environment objectifies the car during the day and dramatically projects its shapes onto both window walls at night, paying homage to the art of automotive design.