Touch Your Way to That Next BMW

Microsoft has found another customer, and the first carmaker, for its Surface tabletop computer: BMW. The two companies have been working together to develop software for the Surface that makes it easy for car buyers to customize their cars. The German company is hoping to get potential customers excited by putting them in complete control of the features of their future vehicle.

The BMW Product Navigator lets users hand-pick various options using the Surface and then watch a computer-generated video of the inside and outside of their future car on a separate screen. Once a customer is satisfied, he or she can print, e-mail, or save to a USB drive the configuration of their future car. It’s not yet clear when the BMW Product Navigator will be widely available, but so far the product looks promising, according to a video that demonstrates the product in action:

The application was written for BMW by VectorForm

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