Archive for December 10th, 2007
Well Done: a food company annual report that has to be cooked first
Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.
Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.
Here are details from Bruketa & Zinić:
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Well Done, the annual report for food company you have to bake before use
Empty pages become filled with content after being baked at 100°C for 25 minutes.
“Well done” created by Bruketa & Zinić is the new annual report for Podravka, the biggest food company in South-East Europe. It consists of two parts:
a big book containing numbers and a report of an independent auditor
a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.
To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.
If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates filled with food.
The annual report is printed on paper Conqueror Laid Brilliant White 120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with typography Thema by Nikola Djurek and Lexicon by Bram De Does.
The creative team of the project consists of Creative Directors Davor Bruketa & Nikola Zinić; Art directors Davor Bruketa, Nikola Zinić, Imelda Ramovi, Mirel Hadžijusufović; Copywriters Davor Bruketa, Nikola Zinić, Lana Cavar, Teo Tarabarić, Project manager Mirna Grzelj; Prepress: Danko Đurašin and editor Drenislav Zekić.
This is the seventh annual report for Podravka designed by Bruketa & Zinić OM. Those seven books won numerous awards worldwide such as London International Awards (Gold), Art Directors Club New York (Silver), Red Dot (Best of the Best), Cresta (Winner of Category), I.D. Annual Design Review (Best of Category), Type Directors Club (Typographic Excellence), Graphis (Gold) , Creativity (Gold) , Good Design (Graphics Award), HOW International Design Awards (Best of Show), Moscow International Advertising Festival (Gold), International Forum Communication Design (Design Award) and ARC Awards (Gold).
Bruketa & Zinić OM is a 60-people independent agency based in Zagreb, Croatia. It was established 10 years ago. The agency has been awarded for their projects by many prestigious contests and their work has been presented in many publications, books and exhibitions worldwide.
Tokyo Design Week: Takehiro Ando’s installations at 100% Design Tokyo consisted of interlocking felt components.
Felt Unit (CUMA, CROSS) is the design concept of Takehiro Ando in collaboration with felt manufacturer Aviland. It is the result of Ando’s desire to work with a soft and warm natural material (wool) to create a design (shape) that could be produced without the use of adhesives or stitching. The felt for this project has been custom designed using a woven pattern of wool fibers that are pre-died in order to create a rich color and texture and woven repeatedly in order to provide the desired thickness, density and rigidity to support its use in many different applications. The resulting shapes, CUMA/CROSS are two shapes that can be easily connected using an unlimited number of parts to create the desired product. Each piece can be connected up/down/right/left to create an infinite number of patterns. CUMA/CROSS products/installations can be used in interior design, as fashion accessories and for illumination applications. The usages are limited only by your imagination.
The felt pieces are available in two shapes, Cuma (shown above), and Cross (shown below).
CUMA was designed to create a shape that could be used when inter-laced to provide a dense/thick tapestry to be used in many applications. The CUMA shape with its round curves gives a soft appearance and its curves allow for very small gaps when connected. The resulting shape, CUMA (Japanese for bear) looks like a bear head (face and ears), with cut outs in order for the pieces to be linked together. This unintended result creates a silhouette that is cute when used individually but when the pieces are linked together the design is strikingly modern. The sound absorption and thermal retention properties of the felt and this shape make it great for varied usages such as: table coverings, wall hangings, cushion covers and as fashion accessories.
CROSS was designed to create an open/ airy design that is simple and striking on its own and when utilized in large numbers has a permeability and openness that makes it ideal for not only flat installations but for 3 dimensional as well. When connected , CROSS becomes a woven net that is perfect for applications where natural or man-made illumination are used. (wall hangings/ separators/ light shades, etc). CROSS’ simple design is also perfect in accessory applications (necklaces, hand bag decorations, belts).
Working together with the amazing Emily Gobeille, we created the interactive installation, ‘Funky Forest’ which premiered at the 2007 Cinekid festival in the Netherlands. ‘Funky Forest’ is an interactive ecosystem where children create trees with their body and then divert the water flowing from the waterfall to the trees to keep them alive. The health of the trees contributes to the overall health of the forest and the types of creatures that inhabit it. Made with openFrameworks.
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