Guerrilla Store by COMME des GARÇONS

COMME des GARÇONS

Comme des Garçons opened the first of their ‘Guerilla’ stores in 2004 in Berlin. The Guerilla store’s aim is to only be open for 1 year and to spend a minimal amount of money on the interiors. The stores are also to be located away from fashionable hubs and districts of a city. Comme des Garçons Guerilla stores have been opened (and subsequently closed) in Reykjavik, Warsaw, Helsinki, Stockholm and Athens amongst others with more to open in the future.

COMME des GARÇONS

2005 saw the opening of Dover Street Market (DSM) in London. A multilevel store conceptualised by Rei Kawakubo. As well as selling Comme Des Garçons lines, other designers are personally invited by Rei to open a section of the store and design it in any way they wish while often selling limited edition pieces made only for DSM.

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme des Garçons became successful in Japan throughout the 1970s and a men’s line was added in 1978. 1981 saw Comme des Garçons’s debut show in Paris which created a storm of controversy for its predominate use of black and distressed fabrics. Throughout the 1980s, Comme des Garçons’s clothes were often monochromatic, asymmetrical and draped over the body. Tears, holes and frayed edges were also a feature. Comme des Garçons (along with Yohji Yamamoto and Issey Miyake ) attacked established notions that clothing had to be sexy, colourful and beautiful. Throughout the remainder of the 1980s Comme Des Garçons collections incorporated more colour and fabrics.

COMME des GARÇONS

After the Paris debut, Comme des Garçons had an exhibition at the Centre Georges Pompidou in Paris in the mid 1980s consisting of photographs taken by Peter Lindbergh. 2006 saw an exhibition in Shibuya, Tokyo of Comme Des Garçons advertising and graphic design.

COMME des GARÇONS Webpage

More on POP-UP RETAIL





Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


  • RSS WIRED Magazine

    • An error has occurred; the feed is probably down. Try again later.
  • September 2007
    M T W T F S S
    « Aug   Oct »
     12
    3456789
    10111213141516
    17181920212223
    24252627282930
  • Archives


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: