Archive for September 21st, 2007

COMME des GARÇONS

Comme des Garçons opened the first of their ‘Guerilla’ stores in 2004 in Berlin. The Guerilla store’s aim is to only be open for 1 year and to spend a minimal amount of money on the interiors. The stores are also to be located away from fashionable hubs and districts of a city. Comme des Garçons Guerilla stores have been opened (and subsequently closed) in Reykjavik, Warsaw, Helsinki, Stockholm and Athens amongst others with more to open in the future.

COMME des GARÇONS

2005 saw the opening of Dover Street Market (DSM) in London. A multilevel store conceptualised by Rei Kawakubo. As well as selling Comme Des Garçons lines, other designers are personally invited by Rei to open a section of the store and design it in any way they wish while often selling limited edition pieces made only for DSM.

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme des Garçons became successful in Japan throughout the 1970s and a men’s line was added in 1978. 1981 saw Comme des Garçons’s debut show in Paris which created a storm of controversy for its predominate use of black and distressed fabrics. Throughout the 1980s, Comme des Garçons’s clothes were often monochromatic, asymmetrical and draped over the body. Tears, holes and frayed edges were also a feature. Comme des Garçons (along with Yohji Yamamoto and Issey Miyake ) attacked established notions that clothing had to be sexy, colourful and beautiful. Throughout the remainder of the 1980s Comme Des Garçons collections incorporated more colour and fabrics.

COMME des GARÇONS

After the Paris debut, Comme des Garçons had an exhibition at the Centre Georges Pompidou in Paris in the mid 1980s consisting of photographs taken by Peter Lindbergh. 2006 saw an exhibition in Shibuya, Tokyo of Comme Des Garçons advertising and graphic design.

COMME des GARÇONS Webpage

More on POP-UP RETAIL

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Burning the Midnight Flame

Enormous, enigmatic black cubes are appearing in metropolitan cities. Visitors to the cubes are immersed in a nocturnal experience of light and sound. This is the world of Burn, an energy drink developed by Coca Cola. The concept for Burn Black Box and 24/7 Night is work of Dutch design agency Store-Age.

Inside the inscrutable Black Box, Burn interacts with clients and consumers. The cubes are as cryptic, surprising, exciting and intensely stimulating as the nightclub energized by Burn.

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Burn Black Box is a dismountable, 5-cubic meters structure made from steel panels clad in matte-black vinyl on the outside and black mirrors and LEDs on the inside.

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Inside it’s midnight 24 hours a day. A rousing beat fills the interior. Sensors respond to your presence with a pattern of flickering LEDs on the wall. Moving your body to the music increases the intensity and resolution of lighting and visuals.

Storeage weblink




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